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Working with images: photos, illustrations, and infographics

 

Just like other page design elements, images communicate your document's message. Choose the image that best suits your audience, purpose, and brand identity.

Photographs

Photos work best for realistically representing or documenting an image.

Illustrations

Illustrations such as original artwork (paintings, drawings, prints, etc.), clip art, shapes, or picture fonts tend to be more abstract and less realistic than photos, but can communicate moods or complex objects effectively.

Infographics

A visual image such as a chart or diagram used to represent information or data. Infographics can make abstract concepts such as ratios or change over time easier to understand and retain.

Other stuff

Textures, patterns, watermarks, borders, and backgrounds may be what we think of a passive or negative space, but they communicate your document's message, too.