A note about course calendars
Writing course calendars is more of an art than a science and while I am happiest when following a detailed plan to the letter, I have learned to leave some wiggle room in my course calendars so that I can be responsive to each class's particular needs. So, I tend to front-load my calendars and leave room for scheduling adjustments later in the semester. You may see days on the calendar that don't have any activities listed. That doesn't mean we are not meeting or that there's nothing to do. If class does not meet, that will be clearly noted on the calendar dates and I will contact you with any changes. Please check your email regularly.
Week 1: Introductions; What is professional writing?
M: Holiday; Class does not meet.
W: Introductions, Set up accounts with Wix, Issuu, Canva, Noun Project, and Walgreen's
F: How is professional writing different from academic writing and the other types of writing you've done before? Professional areas assigned for presentations.
Week 2: Research professional writing
M: Concepts: Action requests, All information is divisible; Workshop in class; send emails; library research; Indeed.com; LinkedIn.com; Comparably.com.
W: Workshop continues
F: Oral Presentations
Week 3: Emails, letters, and memos; Oral Presentations
M: Oral Presentations
W: Oral Presentations
F: Discuss correspondence in class; Discuss 3-point Editing Strategy (3ES); Discuss Letters of Transmittal All submission materials due on Canvas for Oral Presentations; Homework: Email Rewrite.
Week 4: 3-point Editing Strategy
M: Workshop email rewrite in class.
W: Begin discussing Brand, Voice, and Copy
F: CLASS DOES NOT MEET: WORK DAY; All submission materials due on Canvas for Emails/Correspondence
Week 5: Brand, Voice, and Copy (Blog Posts)
Reading: Kasita job posting
M: Assignment: Write a blog post for the WRIT major
W: Discuss style, tone, and diction
Week 6: Brand, Voice, and Copy
M: Compare different websites' style, tone, and diction
W: Workshop blog posts and tweets
F: Workshop blog posts and tweets
Week 7: Brand, Voice, and Copy
F: Instructions for submitting your Brand, Voice, and Copy assignment.
Week 8: Midterm
M: Review; All submission materials for Brand, Voice, and Copy assignment due on Canvas
Week 9: SPRING BREAK
Week 10: Visual design
M: Class does not meet. Look over instructions for visual design assignment.
W: Begin discussing design and graphics; Concepts: gridlines/alignment, information hierarchy, design elements (+/-), color, composition; All submission materials due on Canvas for Blog Posts; Assignment: Using Canva, design an infographic on editing strategies (use the "3-point Editing Strategy" as your starting point; you may make changes).
Week 11: Visual design
F: Easter Holiday; Class does not meet.
Week 12: Visual design
M: Easter Holiday; Class does not meet.
W: Workshop visual design infographics
Week 13: Custom Genre
M: All materials for visual design infographics due; Begin discussing custom genre.
F: SOURCE! We will not meet in the classroom. Please come by the Mabee Ballroom in Ragsdale to attend at least one session of SOURCE. Several of your peers will be presenting. Related assignment TBA.
Week 14: Custom Genre and Portfolios
M: Workshop and conferences as needed for custom genre and portfolios
Week 15: Portfolios
M: Workshop and conferences as needed for portfolios
F: All submission materials for custom genre assignment due
Week 16: Portfolios and Finals Review
Finals Week: See Finals Calendar for time